When your career is a mission, how do you describe what you do? 👗 In this episode, we connect with Dara Ford, a UK-based tailor who wants women to feel empowered through perfectly fitting clothing. The catch? Dara wants a brand positioning statement that will help her summarize her purpose as well as her vocation. For anyone who feels stumped by the question, “What do you do?” this episode is for you.

50. A tailor who wants a positioning statement

Hi! We're Phil and Lauren, hosts of Brand Therapy. As brand strategists, we've helped hundreds of people and companies position, build, and promote their brands online. We think that a strong brand opens doors, and on Brand Therapy, we chat with the world's leading experts for the latest techniques to master social media, websites, business, and everything related to branding.<br /><br />If you're ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join us as we kick back for a weekly session of Brand Therapy.

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Entrepreneurship

Marketing

Hi! We're Phil and Lauren, hosts of Brand Therapy. As brand strategists, we've helped hundreds of people and companies position, build, and promote their brands online. We think that a strong brand opens doors, and on Brand Therapy, we chat with the world's leading experts for the latest techniques to master social media, websites, business, and everything related to branding.If you're ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join us as we kick back for a weekly session of Brand Therapy.

Hi! We're Phil and Lauren, hosts of Brand Therapy. As brand strategists, we've helped hundreds of people and companies position, build, and promote their brands online. We think that a strong brand opens doors, and on Brand Therapy, we chat with the world's leading experts for the latest techniques to master social media, websites, business, and everything related to branding.<br><br>If you're ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join us as we kick back for a weekly session of Brand Therapy.

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50. A tailor who wants a positioning statement

50. A tailor who wants a positioning statement