Foreign Founders

#50 Angelo Ferro, Co-Founder of PlayAbly AI


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Make Engaging Shopping Experiences For Your Customers with PlayAbly


Angelo is the co-founder of PlayAbly, a gamification platform that drives deeper customer engagement. Online brands generate excitement and curiosity using our playable ads and onsite games. Founded by veterans from mobile gaming and e-commerce marketing, PlayAbly's mission is to make shopping fun again.


In this episode, we talk about:

  • Angelo’s immigrant background from Philippines to the US
  • Career transition from economic litigation consulting to E-commerce SaaS founder
  • Building a startup based on learnings from a big company, and how that was a PMF trap
  • Pivoting multiple times and the finding the ability to be nimble with customer input and market reactions


Angelo Ferro on LinkedIn: https://www.linkedin.com/in/angeloferro/

PlayAbly AI website: https://playably.ai/

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Foreign FoundersBy Chibit