This is a very special episode, it is episode number 50. It’s hard to imagine that there are 50 episodes already. Also, I really appreciate all the great, kind comments and reviews that I’ve seen in iTunes. I read every single one of them. If you haven’t done that, please do it. It helps a lot with the exposure of the podcast, and I appreciate it. Now for the episode. What we’re talking about today is Breakthrough Success. It actually came about as I was talking to a person who I’m using as a coach, an excellent person, and what she was doing was explaining to me as I was talking about what she saw in what I’m doing, both in the book Mechanics for Breakthrough Success, as well as in the podcast. That is, first of all, what is breakthrough? As she put it: “It’s something that somebody themselves can’t even see for themselves.” That is, their goal is something beyond what they normally would look at and see. Maybe you would see for them or somebody else would see for them. I’ll explain in a little bit about that, because it has a lot to do with how we set our goals and how we really reach out to goals that may not even seem quite realistic; they’re almost dreams, etc., or things that we want and we’d like to see about ourselves and around us, but are outside what seem to be reasonable right at the moment. Let’s see how we go about doing that. First, let me repeat a story that I used a long time ago, and that is to the moon shot. When most people are talking about it, and John F. Kennedy as President said that he wanted to put a man on the moon before the end of the decade. They didn’t know how they were going to do it. In essence, there were several things that had to be discovered, invented, or created before that original shot to the moon, that is before the rocket took off. Everybody else talks about how you’re making those adjustments or course corrections and how that is success. That’s not the significant part. The significant part was having to overcome or break through different things that they didn’t even know we could do. At the end of this episode, I’m going to announce something that I’m giving away to help you in not only setting those goals for yourself, but also get you along the way. First, one of my most disliked expressions that you hear all the time, and maybe it’s because it’s overused, is “to the next level.”, “Get to the next level.”, “We’re going to get you to the next level.”, “You’re going to get to the next level.” All of the times that I hear that, it implies some things that I don’t like. One of which is that you’re going to go to some place and stop, that is that’s where you are. Then you go maybe to someplace else and stop. It is a very, very interrupted path to take. One quick example was in weightlifting. When I was taught weightlifting by a champion, he explained to me as I would start to seem to be slowing down at a particular level, that is I’m putting more weight on, then all of a sudden two or three times in a row, I’m using the same weight. He would just say: “Wait a minute. Slap on some extra weight.” It was actually easier with that extra weight. Why? Because in my mind, I had expectations of where I was and what I was able to do. Instead of driving through and continuing on progress, I had my vision of getting to start bench-pressing at 285 or 315, or something, whatever the number was, and when I hit that, I sort of adjusted my expectations to be where I was, rather than where I was going which is higher. Another situation is in direct marketing. This is interesting, and it was pointed out to me actually by the person who was on episode number two, Steve Thompson.