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50 Deploying Empathy
This was supposed to be an interview with Michele Hansen, co-founder of Geocodio and author of "Deploy Empathy", but due to interview issues that part was lost :(. Instead, Chris and Christian talk about the book and do a customer interview exercise from it - which worked way better than either of us thought it was!
00:00 Intro
01:24 Don't just ask what people want
05:10 You have to be bad before you're good
07:11 Customer interview exercise
08:31 Q1 Can you tell me about a product you bought recently?
11:02 Q2 Where were you when you bought this?
13:07 Q3 Were you with anyone else when you bought it?
13:57 Q4 How did you make the purchase?
17:21 Q5 Before you bought it, was there any open questions for you?
19:34 Q6 Where did you first learn about this product?
21:52 Q7 What did you do when you first came across this product?
22:53 Q8 What were you hoping this would do for you?
24:54 Q9 What other products did you try before this?
26:22 Q10 How did it go when you first used this product?
27:07 Q11 Can you tell me about whether it did everything you were hoping it would do?
27:51 Q12 Would you buy it again?
28:19 Meta discussion about the interview exercise
30:49 Audio book as a private podcast
32:06 The not-interview
Timestamps created with https://clips.marketing by @cgenco
Stay tuned for a future episode that is actually an interview with Michele, or find her here now:
https://twitter.com/mjwhansen
deployempathy.com
View all episodes
By Chris Achard and Christian Genco
5
11 ratings
This was supposed to be an interview with Michele Hansen, co-founder of Geocodio and author of "Deploy Empathy", but due to interview issues that part was lost :(. Instead, Chris and Christian talk about the book and do a customer interview exercise from it - which worked way better than either of us thought it was!
00:00 Intro
01:24 Don't just ask what people want
05:10 You have to be bad before you're good
07:11 Customer interview exercise
08:31 Q1 Can you tell me about a product you bought recently?
11:02 Q2 Where were you when you bought this?
13:07 Q3 Were you with anyone else when you bought it?
13:57 Q4 How did you make the purchase?
17:21 Q5 Before you bought it, was there any open questions for you?
19:34 Q6 Where did you first learn about this product?
21:52 Q7 What did you do when you first came across this product?
22:53 Q8 What were you hoping this would do for you?
24:54 Q9 What other products did you try before this?
26:22 Q10 How did it go when you first used this product?
27:07 Q11 Can you tell me about whether it did everything you were hoping it would do?
27:51 Q12 Would you buy it again?
28:19 Meta discussion about the interview exercise
30:49 Audio book as a private podcast
32:06 The not-interview
Timestamps created with https://clips.marketing by @cgenco
Stay tuned for a future episode that is actually an interview with Michele, or find her here now:
https://twitter.com/mjwhansen
deployempathy.com