Real Finds Podcast: Commercial Real Estate Unfiltered

50% Faster, 10% Cheaper: Factory-Built Housing That Pencils With Rory Rubin


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There’s a lot of noise about modular housing construction, and then there’s what actually pencils. Today, Rory Rubin, CEO of SI Container Builds, breaks down how steel-framed, factory-built homes and multifamily can be ~50% faster to deliver and ~10% less expensive (out the door) than traditional site-built, while still meeting code, appraising, and insuring like any other home.

We get into the realities behind the headlines: ICC code compliance since 2016, why “rusty boxes” are a myth, customization vs standardization, ADUs and Chicago’s slog, the missing-middle opportunity, and why developers care about time-to-revenue more than anything. We also dig into financing, comps, insurance, and how AI is already improving procurement and schedules on the factory floor.

What you’ll learn:

- How factory builds de-risk weather, sequence trades efficiently, and compress schedules

- Where the 10% cost and up to 50% schedule savings actually come from

- How municipalities view containerized housing (and how to educate past the myths)

- Why steel + cladding = neighborhood fit without “modular” stigma

- Financing/insurance realities: comps, steel vs timber, and who’s writing the policies

- The sweet spot: ADUs and missing-middle two-/three-flats that create generational wealth Projects mentioned:

- Palatine, IL: 7,000 SF group home for trafficked girls (with HODC, Shelter Inc., DCFS)

- Navy Pier commercial bespoke build

- Multifamily stackable systems (containers are designed to stack 9-high; higher with structural steel)

Rory’s recs:

- Modular Building Institute (Tom Hardiman)

- Offsite Dirt (Audrey Grubesik)

- Gary Fleisher’s publications Book: The Alchemist (for mindset and leadership)

Connect with Rory:

- LinkedIn: linkedin.com/in/roryrubin

- Email: [email protected]

Company: SI Container Builds

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Real Finds Podcast: Commercial Real Estate UnfilteredBy Gordon Lamphere