50% FEMALE TRUCKERS – PINK POWER!

Every once in a blue moon someone comes along that gets you fired up and excited. They are forward thinking creative people to break the “we’ve always done it this way” mold in the very conservative trucking industry. In a search for someone to talk to me about the crooked truck driving schools, I connected with a lady who sounded excited to be in the trucking industry but also hell bent of changing attitudes and killing stereotypes. Her name is Isabelle Fournier. She works for the huge Contrans Group as a Recruitment & Marketing Specialist…but she also wears another hat. Maybe my enthusiasm to invite Isabelle to talk to me on the TNT Podcast is because she and I agree on a couple issues that I have sounded off about for the past 10 years. One, the is the less than appealing image of the trucker by the public, and how few efforts have been made to polish that image. I have great respect for the successful business leaders in trucking. Many are former truckers themselves, but their skill set is in moving goods and handing business and employees etc.  Creativity and imagination is not a required asset for the job…unless recently. My guest fills that role exceptionally well, and her efforts have paid off. Thanks  to great people at Howes Products, makers of Diesel Defender, a diesel Fuel Lubricator & Injector cleaner with advanced IDX4 Detergent…and Diesel Treat, a Diesel Anti-Gel & Fuel Conditioner.

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