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In this episode of the LIFT Your Shop Podcast, we are joined by Ryan Miles, owner of Peak Euro in Bend, Oregon. We dive into his nontraditional journey into the automotive industry. Ryan explains how he transitioned from farm life to automotive sales, starting with a boutique Euro car dealership and expanding into repairs when reliable reconditioning services were scarce. Initially focused on Audi and Volkswagen due to his first technician’s expertise and personal preference for these brands, the shop gradually grew to serve a wider range of European cars by 2020.
In this episode of the LIFT Your Shop Podcast, we are joined by Ryan Miles, owner of Peak Euro in Bend, Oregon. We dive into his nontraditional journey into the automotive industry. Ryan explains how he transitioned from farm life to automotive sales, starting with a boutique Euro car dealership and expanding into repairs when reliable reconditioning services were scarce. Initially focused on Audi and Volkswagen due to his first technician’s expertise and personal preference for these brands, the shop gradually grew to serve a wider range of European cars by 2020.