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#50 Karen Biehl | Head of Portfolio Marketing | Munich, DE
Welcome to Connecting Dots!
With an increasing emphasis on understanding customers, companies today are evolving from the traditional role of being product oriented to focusing on customer solution. While product marketing focus on product, and solution marketing is about marketing solutions, "portfolio marketing" is the term that captures “all of the above" - the product, solution, and industry. To better explain this full monty role, we have with us today Karen Biehl, who’s Head of Portfolio Marketing at Ericsson, Germany.
In this episode, Karen walks us through her transition from the banking industry to telecom. As a strategy and product leader, she shares her passion for shifting the traditional industries from within and generating business impact. She also provides advice on adopting and exhibiting effective leadership qualities and being intentional in all our career moves.
So if you’re curious to know about the shift in market focus or are looking to explore a career in portfolio marketing, tune into this comprehensive conversation with Karen Biehl to get more clarity regarding this all-encompassing role.
Karen's Socials:
LinkedIn: https://www.linkedin.com/in/karenbiehl/
YouTube: https://youtu.be/PsXWJELEhts
Support Us: https://www.buymeacoffee.com/musama
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By Muhammad UsamaWelcome to Connecting Dots!
With an increasing emphasis on understanding customers, companies today are evolving from the traditional role of being product oriented to focusing on customer solution. While product marketing focus on product, and solution marketing is about marketing solutions, "portfolio marketing" is the term that captures “all of the above" - the product, solution, and industry. To better explain this full monty role, we have with us today Karen Biehl, who’s Head of Portfolio Marketing at Ericsson, Germany.
In this episode, Karen walks us through her transition from the banking industry to telecom. As a strategy and product leader, she shares her passion for shifting the traditional industries from within and generating business impact. She also provides advice on adopting and exhibiting effective leadership qualities and being intentional in all our career moves.
So if you’re curious to know about the shift in market focus or are looking to explore a career in portfolio marketing, tune into this comprehensive conversation with Karen Biehl to get more clarity regarding this all-encompassing role.
Karen's Socials:
LinkedIn: https://www.linkedin.com/in/karenbiehl/
YouTube: https://youtu.be/PsXWJELEhts
Support Us: https://www.buymeacoffee.com/musama