The Unicorn Perspective

#50 - Pat Flynn: 3 Keys To Success: Deliver Value, Build A Tribe, & Develop Trust


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Being a trustworthy and giving entrepreneur can be tough in a world full of flashy gimmicks and quick fixes. Pat Flynn and I chat about his intentions of transparency when starting Smart Passive Income and what has worked well for his business since then. We also talk about how being honest about your failures and successes can be beneficial to those consuming your content and how social media consumption affects perception and productivity. He gave me insights on his newest project, Switchpod. I ask him questions like “What keeps you pushing forward when there’s no material thing that can add to your life?” and “When the time comes, how do you plan to exit a brand that is your personal brand?”

About the guest
Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 60 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena.

What you’ll learn
-How to build your tribe
-The importance of entrepreneurial skills no matter what industry you’re in
-Possible changes in future teaching and learning
-What superheroes have to do with delegating
-How authenticity and transparency can lead to success


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The Unicorn PerspectiveBy Maxwell Finn