Consumers are researching and getting much closer to a purchase decision before they ever reach out to a business. This means we may never have the opportunity to personally share the results we get for our clients. Case studies are a powerful testament to the way you work and—when used properly—will help your audience put themselves in your clients’ shoes.

 

On this episode, I share:

• How consumer behavior is changing and why it demands social proof from your marketing,
• The difference between testimonials and case studies,
• Various formats you can use to develop compelling case studies,
• An easy to follow case study structure, and
• How to obtain permission and results from your clients.

 

Visit Pattern of Purpose for a full manuscript and links to resources mentioned on this episode.