In this episode – Nate, who is particularly riled up, and Brett debate whether businesses should invest time & money in Snapchat.

Snapchat is now one of the largest social apps by active users. Businesses are increasingly looking at Snapchat as an opportunity to grow both earned & paid media.

But is investing time & money in Snapchat worthwhile compared to other platforms?

Issues Discussed

* Background on Snapchat

* How Nate & Brett use Snapchat

* Business Case for Snapchat

* The Case for Staying off Snapchat

* How To Make Your Snapchat Experiments Worthwhile

Links Mentioned

Sharecropping: A Sucker’s Game Then — and Now

The bull case for Snapchat

Knucklepuck’s Snapchat Takeover

Check out this episode!