In this episode, we’re recapping our ORIAS presentation where Natasha and Penny broke down why B2B brands need to start thinking more like B2C marketers.

We unpack:

• Why emotional storytelling works just as well in B2B
• How to simplify your message without dumbing it down
• Real-world examples from the stage that had the room nodding
• The mindset shift that could give your B2B brand a bold new edge

If you’re in the B2B world but want that B2C spark — this one’s for you.

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