In this 50th episode of Groundbreakin, we sit down with Susan, a designer, artist, and brand thinker who has quietly shaped some of Asia’s most influential brands.

From being an “accidental designer” at Flipkart to redefining brand identity for Gojek, Cult.fit, and now leading brand design at Jio, Susan’s story is one of curiosity, courage, and creative evolution.

We dive into:
- How an engineer-turned-photographer found her voice in brand design
- The behind-the-scenes of Gojek’s massive rebrand, from cultural research to designing for 35+ products
- What it means to guard a brand across millions of users
- The Malayali creative wave shaping India’s design scene
- How her art practice, SuzyQ, became both a mirror and a movement
- And how AI and design are now co-creating the next frontier

A deeply human conversation on creativity, leadership, and staying playful even when you’re shaping billion-dollar brands.

CONNECT:
Find us at [https://www.groundbreak.in] [[email protected]]

[email protected]

Supported by Syqi: https://syqi.art/

CONNECT:

Check out our Substack: [email protected]
Supported by Syqi: https://syqi.art/

Email us at [[email protected]]