Influence School

500k In One Month YouTube


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Do you want to make money on YouTube, specifically $500k in one month? Did you know that it is possible without Adsense? In this podcast we'll talk about how to make money on YouTube. I'll be showing you a channel that grew successfully and how you can do this on your own. Listen on to learn!

How far fetched do you think it is to be able to make a half million dollars in one month from YouTube? Pretty far-fetched actually. You'd have to really go crazy with the Adsense. We're going to talk about how this actually happens. Without Adsense. Hey, Scott Christopher here with Nate, "Be the hero", Nate Woodbury. Scott the the actor. Scott Christopher you can click on me up here. My little channel. We'd love to have you. But spending time with Nate is something that I do rather frequently because I enjoy learning more. And sometimes you learn just from hearing great success stories. And sometimes they're moderate and modest successful stories which still is exciting to me. And other times, they're just like, "Holy cow! This is crazy. How much money these people made." You're going to tell us one of those today. Yeah. Literally, 500,000 in a month. $500,000? $500,000 in one month from YouTube. So, this was not one of my personal stories. But it's a story that... It's a channel that I've studied. And I watched and I watch this whole thing happen. So, let me let me just show you. Let me introduce you to... Let you entertain me. Derek Muller. Okay. Derek Muller is a Canadian. He loves science, he lives in Australia. And as I started to follow him, he's got 4.7 million subscribers now. For heaven's sake. I started following him when he had 1 million. So, it was a significant channel. And I saw him traveling. Let me go back. A million. That's still... You're still doing really really good with a million. I just never, didn't, typically watch science videos. But there's this video right here, Facebook fraud. That one caught my attention because it was relating to social media and marketing and whatnot. And it caught, you know, Facebook fraud.

So, I watched that video and then I noticed this video right here, he came to Utah, this was this video "Can silence actually drive you crazy?" It was filmed... See the sound foam here? And you live in Utah. Down at Brigham Young University, apparently, I never saw it. But they have this sound room with like three feet thick cell foam that you see that behind him. Yes. And it's in this room. There's like a wire mesh floor walks on which is on top. I think it's in the Science Building. I'm pretty sure I've been there. I want to go. Keep going. So, anyway I noticed that he came to Utah and then I started following him and realized, this guy, he's got a million subscribers, he's traveling the world making these videos. How does he... How does he survive? And I started figuring out, you know, how he made a living as a YouTuber. I kept asking myself this question or had this thought, "Why doesn't he start a business? Why doesn't he sell his own product? Or why doesn't he put on his own science events? Or something like that. I just thought, "People love him." Yeah. People love... He posts a new video and it gets hundreds of thousands or... In fact, this is a while ago. But I know his videos were averaging 1.2 million views per video. So, he just post a video, it'll get 1.2 million views. So, I had that question. Well, so fast-forward to this video right here. See that's Derek and he's holding a plastic molecule. He made a product that had magnets in it. So, instead of the ball and stick models that I used in chemistry, he could create molecules with magnetic bonds that could rotate and they worked a lot better. Now, every video that I had seen in previous, a %100 educational. Nothing sold, nothing pitched, sometimes in the outro of the video, he would recommend audible, so he would, you know, he could pitch something there. But that was always in the outro. The videos were always just educational. This video was educational but it was about how to use this product that he was launching on Kickstarter. And got you, okay. So, he launched a Kickstarter campaign and I'm just going to go to Kickstarter, the website and I'll show you. His goal is to reach $42,000. He hit that goal in 2 hours. And then at the end of that period, I believe it was like between 4 and 5 weeks, he reached over $500,000 in funding for this Kickstarter campaign. Now, I want to ask you, the viewer and you Scott. Do you think a molecule kit is exciting enough to have a Kickstarter campaign that's that successful? Well, of course not. I mean. So, why did it do so well? A half a million. Just everybody loves him. Yeah, because he has a successful YouTube channel. Yeah. So, we talk about influence on this channel a lot. He build a tribe... Well, and also by the way, the pledge... The pledges are pennies. I mean, $4, $7, you know what I mean? If he's got loyalty and people that love what he does and appreciate his work and all they have to do is pledge $5. I mean, that's pretty quick with 1.5 .That's a good point. So, the smaller pledge is... That one's just to thank you. This one you get some photos. You get up here and you get a kit of these. Or you get a t-shirt. Get a kit that have double and triple bonds. Anyway, it amounted up to, yeah. So, the thinking that I had about this is as... Well, I mean this is a cool thing. I took many chemistry classes and so, I thought the product was a cool idea. I recognized myself that I've seen some cool things on Kickstarter that have come through. And that's usually like the solar-powered water bottle. Or you know, something that takes water out of the air. Or it's something so innovative or you know, the the latest and greatest electric bicycle or something like that. So, when I saw this, I was like, "This is because of YouTube. This was successful on Kickstarter because it had that foundation of YouTube." Absolutely. YouTube is... I love this story because it shows what we can do by creating a YouTube following. And it's crazy, too. Because if you look, if you arrow over down to the bottom here. That 500 grand came from 6500 people. And he has at the time... it was it was 3.4 million by the time of this launched. And 4 million. Do, I mean the percentage is tiny of his subscribers but yet it still killed his goal by 10 times. I mean, that's influence. I mean, to even just have that... But 6500 backers, there wouldn't be possible if you only had 7000 subscribers. I mean, it would be possible, numerically. But frankly, most people aren't that quick to give.

So, how does this relate to you? I mean, this is the Science Channel. Chances are, you don't have a Science Channel. What I love about this example is it illustrates perfectly how YouTube has turned business upside down. It used to be you have a product or a service first and then you create a business, you create a website, you find ways to market it, maybe you do telemarketing or do some paid advertising. And you try and get people to come and buy your product. And then from there, maybe you start... Maybe I'll do a YouTube channel or start to do social media. And I'll start to build a following and maybe I'll start to be hired to speak because now I'm successful. Okay, YouTube has reversed this to where you build your following first. Yeah. And then you become an entrepreneur and then you become a speaker. It's like he built this following by doing something he's passionate about, something he loves and it became a business which is interesting. Yeah, it is. It is one way to go for sure, yeah. Build your audience of customers first. And once you have their loyalty and their love and affection, then you say, "By the way, this is available and that is available." And I'm going to recommend an audiobook and this is... I don't have an affiliate link to audible. Maybe I could create one. But go to audible and look for Amazon and look for the book Content Inc. It talks about this principle of the power of YouTube and how you can use it to build a tribe first. And how you can then turn that into a business after. Is it only an audiobook or is there a copy... Well, I own. I'm sure it's hard copy. You of course would have... Smart people that, when they exercise listen to audiobooks. It's like a mobile university or on a mountain bike. Or when they drive. I've heard that smart people also read. But not while they're working out or driving. We have differences of opinion. What do you see? What do they do with... If you know, Kickstarter, but if your goal is 42 grand and you get 500? Well, you have to use the money towards the... Yeah, yeah. If you hit your goal you have to fulfill on on what you did. But I obviously, he far exceeded his goal and so, if you... That's what I'm saying.

So, what do you do with the balance? Physical is 42 and he raises on 500. I wonder what the 450... He basically, well, he... This was across a 5 week period. And on after day one, it's like, "Wow, we already hit our goal. So, now I'm going to set a new goal. If we get to this, I'll be able to add you know, this other atom into the molecule kit." If we had another goal and so it just going to go on and go. That's crazy. Really cool. I never would have.I hadn't even conceived that that's where we were going with the story. I thought you literally talked about how he made 500 grand solely on YouTube directly. But you're outside of the box type of thinker, aren't you? Well, because I come from the entrepreneur side. Yeah. So, I'm thinking about... Especially in the beginning, I was like, "Wow, you've got this following what can what can you do with it." You know. yeah. I love it. I know I would like it, if I were watching. So, I'm curious about your ideas Scott and I'm also curious about all of our viewers. What ideas do you have about what would you do is the question, if you had 1 million or higher subscribers? What types of things could you do to monetize it outside of Adsense. You share in the comment below.

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Influence SchoolBy Nate Woodbury

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