Why is Dallas the epicenter of Western footwear and fashion? In this episode of the Shoe-In Show, hosts Matt Priest and Christie Horan sit down with Cindy Morris, President & CEO of the Dallas Market Center, and Sharon Carpenter, VP of Sales at Ariat International, to unpack how the Western industry found its home in Texas. From the pandemic-era migration that brought brands to Dallas to the category's ongoing growth, the conversation explores how culture, community, and commerce have made Western not just a trend, but a lasting lifestyle.

With special guests:

Cindy Morris, President & CEO, Dallas Market Center and Sharon Carpenter, VP of Sales, Ariat International

Hosted by:

Matt Priest and Christie Horan