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April Sabral turns frontline chaos into leadership confidence. A bestselling author and founder of Ask April AI, she brings Fortune 500 wisdom to everyday teams—minus the corporate fluff, plus real results.
April Sabral is a leadership and mindset expert, bestselling author, and founder of Ask April AI, an AI-powered coaching and training platform designed to support retail, hospitality, and service-based business owners. With over 30 years of experience leading teams at iconic global brands such as Starbucks, Gap, Banana Republic, and DAVIDsTEA, April has trained thousands of managers to become confident, people-focused leaders.
Her proven leadership system, The Positive Effect, has been embraced by top brands including Jimmy Choo, Tory Burch, Sunglass Hut, Victoria’s Secret, and Psycho Bunny. Her bestselling book by the same name was named a Top Global Retail Book by the National Retail Federation in 2025 and is featured in the Forbes Leadership Library.
April has also been recognized as a Rethink Retail Top Global Retail Expert for three consecutive years (2022–2025). Her latest venture, Ask April AI, is her answer to affordable, accessible management training for small businesses—bringing expert tools, coaching, and leadership development to the hands of owners and their teams.
Miami Leadership Certification
Get in touch with April: Website
Timing Validation Focus
Validate your strategic timing with precision using the KAIROS assessment system.
Book your 30-minute KAIROS Strategic Assessment (€147) and transform intuition into data-driven confidence.
When you know exactly WHEN to move, not just HOW, transformation becomes inevitable. https://www.uwedockhorn.com/research
By Uwe Dockhorn5
3535 ratings
April Sabral turns frontline chaos into leadership confidence. A bestselling author and founder of Ask April AI, she brings Fortune 500 wisdom to everyday teams—minus the corporate fluff, plus real results.
April Sabral is a leadership and mindset expert, bestselling author, and founder of Ask April AI, an AI-powered coaching and training platform designed to support retail, hospitality, and service-based business owners. With over 30 years of experience leading teams at iconic global brands such as Starbucks, Gap, Banana Republic, and DAVIDsTEA, April has trained thousands of managers to become confident, people-focused leaders.
Her proven leadership system, The Positive Effect, has been embraced by top brands including Jimmy Choo, Tory Burch, Sunglass Hut, Victoria’s Secret, and Psycho Bunny. Her bestselling book by the same name was named a Top Global Retail Book by the National Retail Federation in 2025 and is featured in the Forbes Leadership Library.
April has also been recognized as a Rethink Retail Top Global Retail Expert for three consecutive years (2022–2025). Her latest venture, Ask April AI, is her answer to affordable, accessible management training for small businesses—bringing expert tools, coaching, and leadership development to the hands of owners and their teams.
Miami Leadership Certification
Get in touch with April: Website
Timing Validation Focus
Validate your strategic timing with precision using the KAIROS assessment system.
Book your 30-minute KAIROS Strategic Assessment (€147) and transform intuition into data-driven confidence.
When you know exactly WHEN to move, not just HOW, transformation becomes inevitable. https://www.uwedockhorn.com/research