<p>American business spends about a trillion dollars a year on so-called marketing. And so-called chief marketing officers, or CMOs, have the shortest tenure of any executive, according to the Wall Street Journal.</p>

American business spends about a trillion dollars a year on so-called marketing. And so-called chief marketing officers, or CMOs, have the shortest tenure of any executive, according to the Wall Street Journal.

#502 – What’s A CMO

Every Monday during Morning Edition on WKNO-FM 91.1, marketing consultant John Malmo grades current business activities based on over 50 years in advertising and marketing.

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#502 – What’s A CMO

#502 – What’s A CMO