For every sale, there was a need. And needs are manifested as customers. If you identify customer needs before your competitors do you’ll make more sales. If you identify customer needs before customers do you’ll make a LOT more sales.

For every sale, there was a need. And needs are manifested as customers. If you identify customer needs before your competitors do you’ll make more sales. If you identify customer needs before customers do you’ll make a LOT more sales.

#504 - Just Watch the Customers

Every Monday during Morning Edition on WKNO-FM 91.1, marketing consultant John Malmo grades current business activities based on over 50 years in advertising and marketing.

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#504 - Just Watch the Customers

#504 - Just Watch the Customers