Content marketer Megan Horn joins me to discuss the topic.  
We discuss:
<ul>
 <li>How to pitch to B2B publications</li>
 <li>How to tell good B2B stories</li>
 <li>How often should you pitch?</li>
 <li>Using editorial calendars</li>
 <li>Paid vs. editorial </li>
 <li>How about other content types?</li>
 <li>How to know where to pitch.</li>
 <li>And more...</li>
</ul>
Check out her article on the topic here: <a href="https://lnkd.in/gwZc6Rdw" target="_blank">https://lnkd.in/gwZc6Rdw</a>

Content marketer Megan Horn joins me to discuss the topic. We discuss: How to pitch to B2B publications How to tell good B2B stories How often should you pitch? Using editorial calendars Paid vs. editorial How about other content types? How to know where to pitch. And more... Check out her article on the topic here: https://lnkd.in/gwZc6Rdw

Content marketer Megan Horn joins me to discuss the topic. &nbsp;
We discuss:
<ul>
 <li>How to pitch to B2B publications</li>
 <li>How to tell good B2B stories</li>
 <li>How often should you pitch?</li>
 <li>Using editorial calendars</li>
 <li>Paid vs. editorial&nbsp;</li>
 <li>How about other content types?</li>
 <li>How to know where to pitch.</li>
 <li>And more...</li>
</ul>
Check out her article on the topic here: <a href="https://lnkd.in/gwZc6Rdw" rel="noopener noreferrer">https://lnkd.in/gwZc6Rdw</a>

505: How to Successfully Launch and Manage a B2B Trade Publication PR Plan

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. 

Guests have included:
Joe Pulizzi
Michael Brenner 
Kristina Podnar 
Scott Brinker
Seth Godin
Barry Schwartz
... and more. 
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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505: How to Successfully Launch and Manage a B2B Trade Publication PR Plan

505: How to Successfully Launch and Manage a B2B Trade Publication PR Plan