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506: Driving Hotel Revenue in 2022
Travel is back and we have Cesar Wurm, Vice President of Commercial and Revenue Management for IHG, joining us to talk about the focus of Sales and Revenue Management as demand picks up. How has the strategy shifted and what should hoteliers be focusing on?
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By Anthony Melchiorri & Glenn Haussman
4.9
117117 ratings
Travel is back and we have Cesar Wurm, Vice President of Commercial and Revenue Management for IHG, joining us to talk about the focus of Sales and Revenue Management as demand picks up. How has the strategy shifted and what should hoteliers be focusing on?