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507 Align to Grow: Why Marketing & Sales Must Be Treated as Separate, Strategic Disciplines
In this episode of The No Bullsh!t Marketing Show, Dave Mastovich breaks down one of the biggest growth opportunities for small and mid-sized businesses: separating—but strategically aligning—marketing and sales. Too often, companies treat them as one function, leading to confusion, complexity for buyers, and stalled revenue growth.
Dave challenges the outdated notion of a "VP of Sales and Marketing" and lays out a clear, actionable framework for aligning these two critical disciplines. From defining your six right-fit target markets to using voice of the customer research to inform strategy, this episode is packed with practical steps to transform your sales and marketing results.
In This Episode:
- Why “sales and marketing” isn’t one job—and never should be
- The difference between effectiveness (marketing) and efficiency (sales)
- What misalignment looks like (and how to fix it)
- The six right-fit target markets every business should define
- How to use voice of the customer insights to fuel growth
- Real-world examples of companies that got it wrong—and then got it right
Connect with Dave:
🌐 MassSolutions.biz
💼 LinkedIn
New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services
If you like what you heard, subscribe to the podcast ⬇️
Apple: https://apple.co/3dMVyPR
Google: https://bit.ly/37dCIPs
Podchaser: https://bit.ly/37ojHtG
Spotify: https://spoti.fi/3f4biOQ
TuneIn: https://bit.ly/3dWws1b
Stitcher: https://bit.ly/2MPIZYc
For more resources and to learn more about MASSolutions, head over to https://massolutions.biz
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By Dave Mastovich
4.4
1616 ratings
In this episode of The No Bullsh!t Marketing Show, Dave Mastovich breaks down one of the biggest growth opportunities for small and mid-sized businesses: separating—but strategically aligning—marketing and sales. Too often, companies treat them as one function, leading to confusion, complexity for buyers, and stalled revenue growth.
Dave challenges the outdated notion of a "VP of Sales and Marketing" and lays out a clear, actionable framework for aligning these two critical disciplines. From defining your six right-fit target markets to using voice of the customer research to inform strategy, this episode is packed with practical steps to transform your sales and marketing results.
In This Episode:
- Why “sales and marketing” isn’t one job—and never should be
- The difference between effectiveness (marketing) and efficiency (sales)
- What misalignment looks like (and how to fix it)
- The six right-fit target markets every business should define
- How to use voice of the customer insights to fuel growth
- Real-world examples of companies that got it wrong—and then got it right
Connect with Dave:
🌐 MassSolutions.biz
💼 LinkedIn
New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services
If you like what you heard, subscribe to the podcast ⬇️
Apple: https://apple.co/3dMVyPR
Google: https://bit.ly/37dCIPs
Podchaser: https://bit.ly/37ojHtG
Spotify: https://spoti.fi/3f4biOQ
TuneIn: https://bit.ly/3dWws1b
Stitcher: https://bit.ly/2MPIZYc
For more resources and to learn more about MASSolutions, head over to https://massolutions.biz