WHY SHOULD YOU AVOID SELLING BASED ON THE BUYER’S PERSONA?

For many years, salespeople kept selling based on the persona of the buyer, but it’s kind of problematic. For Collin, this way of selling is outdated and lacks authenticity. Tune in to Collin today as he explains why selling the way your buyers want to buy is the way to go. Quite confusing? Find out more in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

THE PROBLEM WITH PERSONA-BASED SELLING

“The problem with persona-based selling is it's outdated, you won't stand out, because you're going to be showing up like every other seller, that using this way to sell, they're crafting their messaging, and their style of selling based on a persona.”

GET HIGHER SUCCESS RATES BY SELLING THE WAY THEY BUY

“If you can sell to the person the way they want to buy, you're going to have a much higher success rate.”

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