Dave Mastovich breaks down the myth of “authenticity as a strategy.” You’ll hear why trying to look authentic is the fastest way to come off fake—and how real authenticity comes from doing the hard work: understanding your why, your customers' why, and letting that guide both your brand and your personal story.

Dave shares no-fluff insights, real client stories, and a reminder that pretending to be real is still pretending. Stop strategizing your personality. Start owning your truth—on purpose, not as a performance.

Key Takeaways:

• Why “being authentic” isn’t a strategy—it’s a byproduct of real clarity
• How to uncover your true differentiators by asking the right people the right questions
• The two “why” questions every brand (and leader) must answer
• Why storytelling beats slogans—and DJ sets beat BS
• What tequila, engineering, and finance have in common (yes, really)

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