We all know that honesty in sales can go a long way. But what if we prefaced our pitch with what we do poorly?

How do you think prospects would respond to such radical transparency?

Todd Caponi, the author of The Transparency Sale, has tested this method. And if you couldn’t tell by the title of his book, it’s worked boundlessly for him.

Todd shares his experiences with radical transparency in sales live from the B2BSMX stage.

Plus, he discusses:

• Why transparency works in sales
• How to successfully present the entire picture to a B2B buyer
• How to embrace your flaws and look at your company from the perspective of the buyer

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.