Dave Mastovich exposes the hidden costs of relying on gut instinct and quick opinions for marketing decisions. Discover how his 4-5-6 Segmentation Model helps leaders replace assumptions with real insights and drive growth that sticks.

Key Takeaways:

1:00 - Gut Feelings Trump Insights

3:00 - The 4-5-6 Segmentation Model

7:00 - Six Right-fit Target Marketing You're ignoring

11:00 - Gather Customer Data

14:00 - Real World Impact 

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