Matthew McGee, marketing manager of Freefall Theater, discusses the niche that Freefall has carved out in the St. Pete area, offering unique and innovative shows. They focus on smaller productions with a creative twist, showcasing new plays and world premieres. Freefall also aims to be a world-class theater produced in St. Petersburg, employing local artists. Matthew shares insights into the payment structure for actors, highlighting the weekly payment system followed by Actors' Equity Association. He also emphasizes the importance of branding oneself as an actor and seeking opportunities beyond traditional theater, such as commercials, voiceover work, and hosting events. In this conversation, Matthew McGee discusses various aspects of being a working actor and running a theater. He talks about the importance of asking for what you need as an actor and being prepared for auditions. He also shares insights into the casting process and the mix of local and out-of-town actors used in productions. Matthew discusses his experience working at Walt Disney World and the need for agents in the industry. He also talks about his journey in the theater industry, from growing up in Georgia to settling in Tampa Bay. Matthew shares the day-to-day responsibilities of his role as the marketing manager at Freefall Theatre and the importance of fundraising for the theater. He provides details about the current production, Fable, and the subscription model used by Freefall Theater. Matthew also mentions the possibility of extending shows based on audience demand and his recent involvement in the Rocky Horror Show.