Dorothy Illson was all set for her dream job as an accountant at PwC, when two weeks after graduation, she called them up and informed them that she would not be coming. Instead, she went to work for a meal subscription company, helping to grow it to multiple six figures. She then opened her own marketing agency, Needle's Eye Media, at the age of 25!

In this episode, Dorothy gives away all the secrets of how to build and run a successful online funnel for webinars, as well as explaining the ins and outs of retargeting campaigns. She also shares her struggle of combining her podcast- Do Well and Do Good with her agency, Needle's Eye Media, to create a cohesive and memorable personal brand.