An introspective question drives this week's episode: can podcasts last?

Businesses in every sector, from dentists to office suppliers, are investing money in podcasts, but very, very few (if any!) are able to turn a profit. Millions of people listen to these shows, but their sustainability and longevity is in flux. On today's episode, host Shira Bartov and IBISWorld analysts Nick Masters and Anthony Gambardella discuss the ways podcasts today generate value and how their producers are experimenting with new business models in an attempt to stay afloat. 

As always, send any questions for our team or suggestions for episode topics to podcasts(at)ibisworld.com!