You’re only as good as your marketing content because it’s your content that needs to balance a consumer’s intent with the objectives of your business. But how to get that balance right? B2B marketer Dave Stevens talks to Aly Richards, CEO of Odyssiant, and Jonathan Cann, Global CRM Director at Namecheap, about really sweating your content. 

Head of Business and Industry Marketing at Panasonic Business Europe, Rachel Hinde-Harris shares some great B2B marketing examples and what she's learned from them.

 And Louis Fernandes shares a key lesson he took on the journey to being MD of HRS Group for Northern Europe.