It shouldn't be difficult to be a customer of a company. But for many businesses, especially in the B2B world, this is the case. Things like poor customer service, disjointed buyer journeys, and complex signup processes create friction - factors that get in the way of a potential or existing customer and their planned purchase.

 

By solving these problems and making the purchase process as frictionless and smooth as possible, you can both bring in more new customers and keep your existing ones happier. But it's easier said than done. Fortunately, our HubSpot solutions architect Tobias Pasma knows how to get started.

 

I hope you enjoy this episode - if you did, don't forget to subscribe, either right here or at https://www.zooma.se/en/learn/podcast