This week’s What The Footie Podcast is with Dr Dan Parnell, CEO @ Association of Sporting Directors and Senior Lecturer at the University of Liverpool where has worked with some of the best Sporting Directors in the game such as Michael Edwards, Stuart Webber, Dan Ashworth, Kevin Thelwell and more.

In this exclusive, Paul and Dan discuss the the challenges that Sporting Directors face, why it is important for them to be on the board, the fan/media scrutiny, how you measure success, Kevin's new role at Everton FC, how Liverpool FC have built one of the best models in the game and so much more.

What The Footie is the football and business podcast that goes behind the scenes.