Nate & Brett discuss how to do keyword research, a fundamental skill for SEO & digital marketing.

Issues Discussed

* How smart keyword research & planning makes money over the long-term

* Starting with your audience – not your product / service

* Doing broad research before narrowing your focus

* Assigning keywords to different topics

* Understanding intent & customer questions

* Thinking about keywords in relation to your broader business

Links Mentioned

Nate’s beginner guide to keyword research

Nate’s guide to keyword mapping

How To Judge Keyword Difficulty

How To Use Free Tools & Research to Find Content Ideas

Garlic Presses on Amazon

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