Tamsen Webster knows how to get to the heart of things, or rather—the Red Thread.

A strategic messaging expert and TED Talk aficionado, Tamsen has been working with brands and individuals to hone a talk, craft a message and get to the ROOT of a mission for almost 25 years.

Mikey and Molly are already big fans of her book, Find Your Red Thread: Make Your Big Ideas Irresistible. In this episode, we go through one of Tamsen’s fantastic tools “The Conversational Case” and we’re sure it’ll help you with your messaging and goals as much as it helped us.

This is an episode for: Strategic messaging folks, brand experts, storytellers & TED Talk enthusiasts