Many dream of turning their passion into a profitable business, but few truly understand how to make it happen. How do you transform creativity into a career? How do content creators and social media personalities actually make money?

Expect to learn why authenticity is key to monetisation, how to build trust with your audience before selling anything, the biggest mistakes creators make when launching merch, why brand deals aren't as lucrative as people assume, and how a strong mailing list can be a game-changer.

But most importantly we get a real insight into how Ross navigated the dark side of being a creator, dealing with negativity in the social media space and the importance of staying true to your voice.