Rob Kopman has made at least two million dollars developing a unique book: a thirty-minute version of the several-hours-long Jewish ceremony called a seder. He has been steadily selling The 30-Minute Seder for sixteen years, and his secret ingredient is highly targeted niche marketing. Anyone with a niche book can learn from this entertaining interview.

In this episode of Writing to Get Business, Rob shares his recommendations

• The importance of identifying and fulfilling a need.

• What is the key element in choosing a title?

• Where should you go to find buyers.

• Does it pay to advertise?

• Does it make a difference to have the book available in a number of formats?

Learn more about your ad choices. Visit megaphone.fm/adchoices