Afrobility: Africa Tech and Business

#51: Jiji - How the Classifieds platform became the largest marketplace in West & East Africa

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Overview: Today, we’re going to talk about Jiji - the African classifieds platform. We’ll explore the Jiji story across 6 areas:

  1. Classifieds platforms in other emerging markets
  2. Classifieds platforms in Africa
  3. Jiji’s early history
  4. Jiji’s product & monetization strategy
  5. Jiji’s competitive positioning & potential exit options
  6. overall outlook.

    7. This episode was recorded on May 15 2022.


    Companies discussed: Jiji, Genesis Group, Naspers, OLX, Craigslist, Avito.ru, Adevinta, Jumia, Konga, Cars45, Cheki.ng, Autochek, Tonaton, Saltside Technologies, Bikroy, Dubizzle, Kalahari, Autotrader & Property24


    Business concepts discussed: Classifieds platforms, classifieds monetization, M&A strategy, e-commerce, social commerce, agency banking & marketplace 


    Conversation highlights:

    • (01:36) - Why we’re talking about GG today
    • (09:51) - Classifieds platforms in other emerging markets
    • (23:15) - Africa classifieds context
    • (27:12) - OLX in Africa
    • (36:48) - Jiji founding and early history
    • (45:33) - Fundraising and Growth
    • (1:03:09) - Product and monetization strategy
    • (1:09:33) - Competition and options for exit
    • (1:30:06) - Olumide’s overall thoughts and outlook
    • (1:32:13) - Bankole’s overall thoughts and outlook
    • (1:38:55) - Recommendations and small wins


      • Olumide’s recommendations & small wins:

      • Recommendation: Re-watched Amelie - Great movie
      • Small win: Setup 2nd whiteboard in my room. Fun times ahead
      • Interested in investing in Africa Tech with Olumide: Read about Adamantium fund & contact me at [email protected]
      • Founders looking for funding: If you're a B2B founder working on Education, Health, Finance or food, please contact me for funding at [email protected]


        • Bankole’s recommendations & small wins:

        • Recommendation: Last Last - Burna Boy & Business Breakdowns Podcast - DigitalBridge
        • Small win: Planting season in Seattle :)
        • Other content: Tweet about Twilio stock-based compensation & History of the United States in 5 crashes


          • Investors, Operators, Entrepreneurs - We’d love to hear from you. Please email [email protected] to share feedback or propose topics you’d like to hear.


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          Afrobility: Africa Tech and BusinessBy Olumide Ogunsanwo and Bankole Makanju
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