John V Denley left his safe well paid IT consultancy job in 2005 and is now a Neuro-psychologist helping entrepreneurs overcome depression & anxiety.

But in between, he has been involved in creating multiple startup businesses, including a children's Playcentre and a new Rum brand (Neptune Rum).

However, in 2009 after being let down by a software development company in India, he wrote the software for a cloud-based appointment booking system called DiaryBooker.com, which has now been running for over 10 years!...

John rarely gets involved in the day to day running of the business any more as he focuses on his main passion for helping others, but the story of DiaryBooker is an interesting one...