ASU Sports Business Podcast

#51: NFL Africa & BAL Season 4 w/ Kevin Bahun-Wilson

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Do you think the NFL entering the African market is a positive development for Africa?


Why has it only taken until BAL Season 4 for a powerhouse such as South Africa to stage a conference?


In this episode, Gabriel Ajala and his guest, Kevin Bahun-Wilson (co-founder of ⁠Afroballers⁠) touch on these questions as they discuss the emergence and growth of American sports in Africa.


This was an insightful and fun episode to hear first-hand the opportunities that the NFL & NBA have in store for potential and future athletes as well as the market growth opportunities.


Timestamp:

  • Introduction - 02:15
  • NFL in Africa - 08:53
  • Past Players Involvement- 11:08
  • Basketball Africa League - 18:35
  • NFL/BAL Contribution to African sport culture - 25:25
  • Ending - 25:55



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