Most advice about becoming a premium brand focuses on developing a luxury brand presence and targeting customers with the highest budgets. Valerie Gernhauser flips this notion on its head as she shares how she’s become one of the most sought out wedding planners in the country by bridging an industry and openly sharing everything she knows.

 

On this episode, Valerie and I discuss:

• Getting past the fear of instilling boundaries with clients,
• The result of sharing her business strategy with her entire industry,
• Why your ideal client shouldn’t be ‘the ones with the most money,’ and
• How she’s using storytelling to showcase her skill set.

 

Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.