From a hardware, software, and ecosystem perspective, there’s no argument about

it: Microsoft is premium.

Surface devices offer premium build quality.

Windows 11 offers premium features.

Microsoft 365 unlocks premium benefits.

So, what specific tactics help sell premium? To help answer this, Brian speaks with Microsoft field sales pro, Dewone Whipple. Dewone comes from a rich background of selling premium across luxury and fashion brands, and has sales insights for all of us who represent Microsoft in the field and in store.