Simon Vericel, Founder and MD of Influence Matters, speaks with Matthieu David-Experton about the Chinese market in Tech PR, especially in B2B tech. In this episode, Simon talks about the focus of his company, the difference between the subdivided PR field, and also B2B technology.

Highlights of this episode:

2:37 The story of the Influence Matters

6:32 The size of the Influence Matters

7:25 Is it difficult to grow the size of the team since most of the PR work is on the project based

8:15 How to approach a company’s topic and what questions to ask to work with Influence Matters

9:42 A detailed corporate case example of HK-Chinese company

14:48 Why Influence Matters focuses on B2B

18:43 Events where the company has to be in the B2B tech industry

20:50 Which vertical can have the momentum in China

22:58 What does the company do with the French tech in China and how French tech leverage Chinese market

28:15 Chinese company going global

More about Influence Matters: http://influencematters.asia/about/

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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

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