B2B Sales and Marketing #FriTalks

51. Sales and marketing alignment: necessary change for better results.

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Did you know that marketing and sales alignment is the most significant roadblock to business growth?

According to Gartner, companies with strong marketing and sales alignment are 3 times more likely to meet their new customer acquisition targets.

In this #FriTalks episode, we discuss:

  • How does marketing and sales misalignment hinder business growth?
  • What are the key issues companies face?
  • And what are the first necessary steps to reduce conflict and build trusted relationships with both teams?
    • ...more
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    B2B Sales and Marketing #FriTalksBy IBD Consulting

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