Decoding Commerce

#51 Talk with Loop Earplugs | From Belgian start-up to multi-million-dollar brand - Live session


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This episode is the recording of the final European Commerce Summit 2024 session: A conversation between Dimitri O, founder of Loop Earplugs and John-Morgan Galeyn, founder of dear digital. Together they uncover the journey of Loop Earplugs. From tackling tinnitus to creating stylish, functional earplugs, Dimitri shares the journey of building a brand that redefined hearing protection.

We dive into:

  • The origins of Loop and its innovative design.
  • Navigating challenges during rapid growth and scaling.
  • Pivoting during COVID to discover new markets and use cases.
  • How Loop’s marketing strategies, including Meta Ads, fueled exponential growth.
  • Lessons on hiring, company culture, and leadership.

Whether you’re an e-commerce founder, entrepreneur, or fan of innovative brands, this episode is packed with actionable insights and inspiration.

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

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Decoding CommerceBy dear digital


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