Biweeklycast

51: The Four Steps to Epiphany

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Dima and Slava read and discuss "The Four Steps to Epiphany" – a classical book for entrepreneurs and startup founders.

  • The Four Steps to the Epiphany: Successful Strategies for Products That Win
  • Steve Blank
  • Opt for paper or e-book. This book isn't really meant to be an audiobook.
  • Key idea: for success enterpreneur needs to hit product-market fit. The book explains how to approach that systematically.
  • Spreadsheet mentality: not everything that is important can be expressed numerically
  • OODA loop: observe, orient, decide, act
  • Thought experiments for CustDev for the theme journal and a coffee shop
  • Jobs To Be Done (JTDB)
  • Ideal Customer Profile (ICP)
  • What if CustDev tells something different from what one wants to hear?
    • ...more
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