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Some logos stick in your mind for decades. Others fade from your memory in just a few years.

In this episode of Practical Rebels, we talk about the five qualities that make a logo truly last. It is called the SMART framework, and it stands for:
✏️ Simple – Clear and easy to recognize.
🎯 Memorable – Sticks in your audience’s mind after one glance.
⏳ Ageless – Avoids trends so it stays relevant for decades.
 🖥️ Reliable – Works everywhere, in every size and format.
💡 Thoughtful – Has meaning that connects to your brand’s story and values.

Whether you are a designer, a marketer, or a business owner, you can use SMART to evaluate your current logo or guide the creation of a new one.

🎧 Now streaming on both Apple and Spotify!