Join host Cathy E. Smith and Jennene "Gigi" Biggins as they discuss their predications for what's HOT in 2015! Podcasting is HOT and it is predicted to grow. Cathy explains what podcasting is and how it can be used as a platform for promoting your brand, providing information, and serving as an educational launching board. Gigi explains mixed marketing by combining a variety of marketing with e-mail and text (SMS) marketing. She also explains the beginning price points for her text marketing and the many uses for mobile marketing. Both women discuss the importance of video marketing and the different tools and platforms and the trend toward self-hosting.