In this episode of the Hyper Fast Agent Podast, Dan Lesniak introduces James Nellis, a highly successful real estate professional with a career spanning multiple decades and a track record of generating $100 million in sales per year. Nellis runs one of the top teams in the DMV area and shares his expertise in client engagement during the 2023 Hyperfast Agent Summit. He presents "51 Ways to Get Better Client Engagement." Nellis emphasizes the importance of adapting to social media and business trends, focusing on creating meaningful and lasting relationships with clients. His approach involves a blend of online and offline strategies, educational seminars, community events, and leveraging personal milestones like home anniversaries and birthdays to maintain and enhance client relationships.
Follow James on Instagram at https://www.instagram/jamesnellis or go to https://www.nellisgroup.com
Join James as he discusses:
**Diverse Client Engagement Strategies**: James presents an extensive array of methods for real estate agents to engage clients, emphasizing the importance of both online and offline interactions. He covers various ideas ranging from hosting educational seminars and investor workshops to organizing community events like yoga classes, movie premieres, and local sports contests.
**Personalization and Relationship Building**: A key theme of Nellis' approach is the focus on building personal relationships with clients. He suggests tactics like celebrating home anniversaries, conducting client appreciation events, and providing value through informative sessions on market trends and estate planning, demonstrating a deep commitment to serving clients beyond just the transaction.
**Leveraging National Days and Local Events**: Nellis highlights the creative use of national days and local community events as opportunities for real estate agents to connect with their audience. This approach includes organizing activities around events like National Coffee Day, Easter egg hunts, and fitness classes, showcasing the importance of community involvement and visibility in the real estate business.
QUOTES TO SHARE
Here are three quotes from the podcast:
Here are three quotes from the podcast:
**James Nellis**: "Before I give you anything, I want you to think about this: a change in pattern. We're approaching social media, we're approaching business the wrong way."
**James Nellis**: "If I give you an idea, and you don't like it, just wait two more seconds for the next best idea. At some point, you're going to say yes, this is too fast, this is too much."
**James Nellis**: "Every client when I talked to them about an Easter sunrise at the Lincoln Memorial, everybody signs up for it. And then guess what happens between 5 AM and 9 AM? I get the most cancellations I've ever seen."
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