Everyone loves the fancy tactics and strategies, but the reality is 90% of your results with marketing comes down to this one thing... Focusing on the fundamentals.  So in this episode we discuss why marketers are some of the easiest people to sell to, the reason all the legends preach the fundamentals... And we even break down step by step how to learn the fundamentals of marketing and copywriting for free on the internet today (what a time to be alive.) Plus, we talk about the top 5 people to learn from, a lesson Nick learned from a guy who had a 9 figure exit from a company and much more.  In this episode we also discuss: -A story about Dan Kennedy shocking everyone at a conference -Why marketers fall for so many biz op offers  -What you should know about all the "hacks" and "shorcuts" gurus promise -How focusing on one thing now means more cash later on -Why learning the basics is harder than chasing shiny objects all the time -The reason a guy with a 9 figure exit called every customer for years  -Where to learn about crafting better big ideas -Why every marketer needs to know their customer better than they know themselves

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