The B2B Sales Show

51. Why People are the #1 Differentiator Between Agencies w/ Jen Spencer


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Just like the number of SaaS solutions that’s out there, agencies seem to be popping up all the time.

How can you tell the difference between them? Is there even a difference?

In this episode of The B2B Sales Show, co-host Kevin Warner speaks with SmartBug Media’s VP of Sales & Marketing, Jen Spencer. Through her extensive experience, she’s able to share the #1 differentiator between agencies: the people.

Plus, Kevin and Jen cover:

  • The value in viewing every opportunity through a revenue lens
  • SmartBug’s approach to working with a wide variety of partners
  • How SmartBug’s people market themselves and, therefore, the company

This series is co-hosted by Kevin Warner at Leadium.io.

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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

 

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The B2B Sales ShowBy Sweet Fish Media