In today’s digital world, criticism is constant, especially when you put yourself out there as a visible leader. But your ability to build a resilient personal brand depends on one key skill: not letting strangers define your worth.

This episode explores the difference between building influence for validation vs. impact, and how to stay focused when the noise gets loud.

1. Visibility invites criticism, but criticism is not truth.

The more visible you are, the more opinions you will attract. That is a sign of traction, not failure. The key is learning to separate external feedback from internal value. As a CEO or business owner, your worth is not dictated by comment sections.

2. Define your strategy: influencer or impact?

Are you chasing brand deals and follower counts? Or are you using your platform to build trust, drive business, and serve your audience? The former requires virality. The latter requires clarity. Choose wisely, and align your content strategy accordingly.

3. Value is measured by outcomes, not likes.

Likes and views might boost your ego, but they rarely grow your business. Real value comes from how your brand drives sales, shapes perception and inspires change. Focus on the metrics that matter to your mission.

4. Self-worth is the anchor of personal brand success.

You can’t lead publicly if you doubt yourself privately. When you build your brand on authentic values and business goals, the noise fades. You become unshakeable and unmistakable.

Final Thought:

Criticism is temporary. Clarity is forever.

If you’re building a CEO brand that endures, this episode is your reminder to stay rooted in purpose, not popularity.

Your Brand. Your Influence. Your Legacy.

Highlights:

00:00 Dealing with Negative Comments

00:19 Monetizing Your Content

00:35 Influencer Strategy for Brand Deals

00:48 Focus on Business Impact

00:59 Going Viral: The Key to Influencer Success

Links:

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Equipment and Software I Use for My Videos and Podcasts   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

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Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

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Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

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Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

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Newsletter: https://www.jensheitland.com/newsletter

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Subscribe and Listen to The Jens Heitland Show Podcast HERE: 

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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

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